GEO implementation checklist

Strategy

• A commercial outcome and audience are defined.
• Priority questions cover the full decision journey.
• A repeatable baseline has been recorded.
• Target claims have named proof and owners.
• Competitor and citation gaps have been reviewed.

Content and evidence

• Each page resolves one clear intent.
• The direct answer appears early.
• Important claims include scope, date, and primary evidence.
• Authors, reviewers, methods, and limitations are visible.
• Content contributes firsthand or distinctive information.
• Related pages are connected with useful internal links.

Technical

• Important content is available in semantic HTML.
• Status codes, canonicals, robots rules, and sitemaps are correct.
• Titles, headings, descriptions, and entity names are consistent.
• Structured data matches visible content and validates.
• Core pages work well on mobile and load reliably.

Authority and distribution

• High-value profiles and third-party facts are accurate.
• Outreach targets sources relevant to the actual audience.
• Partnerships and placements are disclosed appropriately.
• The plan creates genuine corroboration, not manufactured mentions.

Measurement

• The prompt set, conditions, and sampling method are documented.
• Mentions, recommendations, citations, and message accuracy are distinct.
• Analytics identify AI referrals where technically possible.
• CRM and self-reported attribution capture assisted influence.
• The team has a recurring review and refresh cadence.