# GEO implementation checklist

A practical quality-control list for strategy, content, technical delivery, distribution, and measurement.

## Strategy

- [ ] A commercial outcome and audience are defined.
- [ ] Priority questions cover the full decision journey.
- [ ] A repeatable baseline has been recorded.
- [ ] Target claims have named proof and owners.
- [ ] Competitor and citation gaps have been reviewed.

## Content and evidence

- [ ] Each page resolves one clear intent.
- [ ] The direct answer appears early.
- [ ] Important claims include scope, date, and primary evidence.
- [ ] Authors, reviewers, methods, and limitations are visible.
- [ ] Content contributes firsthand or distinctive information.
- [ ] Related pages are connected with useful internal links.

## Technical

- [ ] Important content is available in semantic HTML.
- [ ] Status codes, canonicals, robots rules, and sitemaps are correct.
- [ ] Titles, headings, descriptions, and entity names are consistent.
- [ ] Structured data matches visible content and validates.
- [ ] Core pages work well on mobile and load reliably.

## Authority and distribution

- [ ] High-value profiles and third-party facts are accurate.
- [ ] Outreach targets sources relevant to the actual audience.
- [ ] Partnerships and placements are disclosed appropriately.
- [ ] The plan creates genuine corroboration, not manufactured mentions.

## Measurement

- [ ] The prompt set, conditions, and sampling method are documented.
- [ ] Mentions, recommendations, citations, and message accuracy are distinct.
- [ ] Analytics identify AI referrals where technically possible.
- [ ] CRM and self-reported attribution capture assisted influence.
- [ ] The team has a recurring review and refresh cadence.