Introducing drio agency: AI Search Revenue Optimization

Today we are launching drio agency, a done-for-you service for a problem most companies can feel but cannot see: buyers now decide who to talk to inside AI conversations. When someone asks ChatGPT, Claude, Perplexity, Gemini or Google AI Overviews who to buy from, the answer names a few brands and quietly excludes the rest. drio agency makes sure the answer recommends you, then turns that recommendation into a booked sales meeting.

The shift behind this is simple. Buying research that used to happen across websites now happens inside a private conversation. The engine compares, shortlists and recommends before a buyer visits anyone's site, and no analytics tool records the recommendations that went to someone else. Brands lose deals this way without ever seeing them.

A category of GEO and AEO agencies has grown up around this shift, and almost all of them sell the same deliverable: visibility. Mentions, citations, share of voice. We think visibility is the means, not the deliverable. drio agency calls its approach AI Search Revenue Optimization: get recommended in AI answers, then convert that recommendation into qualified, booked meetings.

The mechanism is a guided journey installed in and after the AI conversation. On ChatGPT and Claude, the journey answers the buyer's questions from approved content, qualifies them against criteria agreed with the client, and books the meeting inside the conversation. On other engines, we install the shortest cited path from answer to calendar and capture the source on the way. Either way, attribution is recorded at booking, and AI-sourced revenue is reported separately from AI-influenced revenue, so clients always know which deals the channel actually started.

Because the deliverable is the meeting, the pricing follows it: a base engagement plus a pay-per-lead component we only earn when qualified meetings land on the client's calendar. drio agency is built for brand-side companies already investing in AI search visibility, typically past half a million in annual revenue, where the question has moved from whether AI search matters to what it produces.

"Every agency in this category can show you a screenshot of an AI answer with your name in it. We wanted to be measured on something harder: the meeting on your calendar, with the conversation that produced it attached," said Nicolai Schmid, founder of drio agency.

Engagements start with a free AI revenue gap report: what the engines currently say about you, which buying prompts you are absent from, and what that is costing at the conversion step. The report is delivered on an intro call, which you can book at drio.agency.